Last Day of Chemo! Cancer Survivor Stories Every Day. The lighter side of cancer. These are themes that some of our social media campaigns at OA cancer took on. Their videos, website and facebook page were all popular because OA offered their patients a positive supportive and informative forum to share, celebrate and learn. In fact, OA soon became a major player for oncology services throughout Nebraska.
We developed the idea of Cancer Survivor Stories Every Day and collected content to support that message. Every year we would interview cancer patients and survivors to develop compelling stories that provided inspiration and support to many others on the web, including social media networks.
Cancer Survivor Story: Keisha
In this video, we added a little levity to the difficult subject of cancer. The sole intention of this video was to have fun with the patients and staff and bring out the lighter side of cancer. You can go far with empathy.
Another reason their practice stood out on the web and often soared past their largest competitors was their cancer education project “Medical Minutes”. We wrote and produced educational scripts on the most recent cancer-related topics about common treatments and new cancer drugs. These videos are shared on the website, on YouTube, direct email and social media. We also supported these videos by creating addional content on their website, where patients could visit to find more information.
This education video has over 98K hits on YouTube alone.