Video clearly defined the OA Brand. Every year we spend 3 days on location shooting footage to be used for their ongoing marketing. In those 3 days we shoot patient interviews, educational videos, and overview videos. We collect and enough footage to produce videos every month for a year.
“The video and social media work that See Spot Run Media produced for my small oncology practice helped us develop a strong web presence that provided Oncology Associates the opportunity to compete with much larger cancer care organizations in our demographic. Our online presence was a integral part of Oncology Associates marketing. Plus creating video content with See Spot is fun. The processes of building and distributing video content that engaged our patients was fostered good will and boosted employee morale. “
“I have personally & professionally experienced the positive impact that social media can have especially when combined with video. At Oncology Associates growing our online presence with video was a top priority because it was absolutely the most effective way for us to communicate our mission & services with our patients and future patients”
Social Media campaigns are the heart of this practices online patient engagement. By engagement we mean Views, Likes, Shares, Comments and Referrals. The benefits of social media that make a practice grow. Their videos, website and facebook page were all popular because OA offered their patients a positive supportive and informative forum to share, celebrate and learn. OA website traffic and high ranking search results improved exponentially with their robust social media.
We developed the idea of Cancer Survivor Stories Every Day and collected content to support that message. Every year we would interview cancer patients and survivors to develop compelling stories that provided inspiration and support to many others on the web, including social media networks.
Cancer Survivor Story: Keisha
In this video, we added a little levity to the difficult subject of cancer. The sole intention of this video was to have fun with the patients and staff and bring out the lighter side of cancer. You can go far with empathy.
Another reason their practice stood out on the web and often soared past their largest competitors was their cancer education project “Medical Minutes”. We wrote and produced educational scripts on the most recent cancer-related topics about common treatments and new cancer drugs. These videos are shared on the website, on YouTube, direct email and social media. We also supported these videos by creating addional content on their website, where patients could visit to find more information.
This education video has over 98K hits on YouTube alone.
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