CREATIVE Marketing Works

"The good news is all this social is really working. The bad news is I am just too busy" - Dr. Stephen Lemon

We quickly learned that Oncology Associates was loved and admired by their patients and patients’ families. They are a highly respected cancer treatment center in Omaha that provides exceptional treatments and care.  They also have clinics in remote areas of Nebraska, where they serve on a regular basis.  One location required they take a 2 hour Cessna plane ride to get there! These are the qualities that set them apart and provided the inspiration and drive behind their marketing.

Outshine Everyone

Oncology Associates P.C.

OA is an example of a comprehensive and cohesive marketing plan that paid off, even beyond our imaginations.  Brand Management, Video Production, Website Design,  Engaging Content Development, SEO, Print Advertising, Social Media and more.

Social Media

Last Day of Chemo!  Cancer Survivor Stories Every Day. The lighter side of cancer. These are themes that some of our social media campaigns at OA cancer took on.  Their videos, website and facebook page were all popular because OA offered their patients a positive supportive and informative forum to share, celebrate and learn. In fact, OA soon became a major player for oncology services throughout Nebraska.

 

The Result 

We have been working with Oncology Associates for over 5 years and have increasingly seen a  rise in website visitors, conversions,  popularity, referrals and more patients.  They now have a very robust  web presence that is clearly branded and attracts attention. They are consistently found on the first page of Google searches with a vast array of keywords. They have a strong social media following that grows every day. OA’s reputation of offering personalized cancer care with expertise and compassion is a clear and consistent message received by their audience.  And they also have an extensive library of valuable video content that is shared by hospitals, doctors, and patients across the nation.

Professional Physician Profile

We will stay on top of your professional image. Whether you need your review and referral sites managed, a personal website for professional interest outside your practice, or management of your social network profiles.

There is often the need for medical professionals to brand and promote themselves outside of their practice. We will clean up, organize and brand all your professional and industry internet media that is out on the web.  That means an up-to-date LinkedIn profile, and staying on top of your reputation management on review and industry sites, so that all your information is correct and current.

Main Objectives

  • A small oncology practice in Omaha wanted to brand and develop their online presence.
  • To develop an identity that accurately represents their philosophy that every patient is treated like family.
  • To show them as experts in the field offering the newest treatments in oncology and hematology.
  • To make the tough subject of cancer easier to talk about.

Creative Marketing & Video

 

Oncology Associates Branding Campaign & Video

We developed the idea of Cancer Survivor Stories Every Day and collected content to support that message. Every year we would interview cancer patients and survivors to develop compelling stories that provided inspiration and support to many others on the web, including social media networks.

Cancer Survivor Story: Keisha

The Lighter Side of Cancer

In this video, we added a little levity to the difficult subject of cancer. The sole intention of this video was to have fun with the patients and staff and bring out the lighter side of cancer. You can go far with empathy.

Sharing Knowledge

Another reason their practice stood out on the web and often soared past their largest competitors was their cancer education project “Medical Minutes”. We wrote and produced educational scripts on the most recent cancer-related topics about common treatments and new cancer drugs. These videos are shared on the website, on YouTube, direct email and social media. We also supported these videos by creating addional content on their website, where patients could visit to find more information. 

This education video has over 98K hits on YouTube alone.