The 4 key elements to content marketing.
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Develop a library of content. Content with information that your target market wants to know about. Content can be in many forms the most popular are video, written, and photographic. Content needs to be created and published on a regular basis, to have a noticeable effect on your business.
Claim and brand multiple, popular social directory sites. This includes Google Local, business Facebook page, personal and business LinkedIn pages, YouTube Channel, Instagram, Twitter and any others you will publish content on. Build up your fans and friends and ask people to review you at those sites. Be sure to include a link in all your profiles to your website. Consider making that link go to your about or services pages rather than your home page.
You communicate with your audience by posting information that they will feel compelled to respond to, which means you need to evaluate what your audience needs are at any given time. If winter is approaching an auto mechanic shop might want to talk about ski season and getting over the mountain passes with your car. Content needs to be genuine. Do not hire a marketing company that posts cookie cutter social media on your newsfeed and uses the same blog content for you and all your competitors, who are also their clients. This malfeasance is common in industry specific marketing companies, especially dental marketing companies. Communication needs to be real, unique and empathetic.
To help people find your content make sure to tag posts with descriptive words, add hashtags, and mark the location. Take the step to include other people, or companies, in your post description by adding the @ symbol before their name. The @symbol alerts those people that they are mentioned in a post and in return will, likely, share your content with their network. Proliferation is key.
All content must have an end goal. The immediate goal in internet marketing is to draw qualified leads to your website where they can contact you via form, email, or phone call. Understand the needs of your customers and communicate the solutions you provide clearly. All content that finds a home on social media, directories and anywhere else on the web should link to where more information is found (preferably at your website) and provide an easy way for the user to contact you.
Spend time on developing your content concepts and outline a strategy ahead of time. Set Up Your Social Media Networks. Post and interact on social media sites on a regular basis. Have a content plan around your social media and follow through. Modify your plan as you evaluate the results you get and in between interact with other people’s related posts. Make sure all your content has a purpose and is compelling enough to draw your audience’s attention and let them know exactly what you want them to do ie; fill out a form or call you.
Content marketing can be done in house if you have resources. One way is to designate media savvy staff who enjoy using social media and would like an additional fun, component to their existing position. Of course, most of us work pretty hard and have a full plate. Content marketing works and any company serious about getting results from their online presence should consider hiring a content marketing specialist like See Spot. Many marketing companies charge a hefty monthly charge to manage your internet marketing but do not produce results. The lack of results is for many reasons. Be cautious of marketing companies with an assembly line mentality and a generic process for publishing content to the web. These companies also neglect your brand identity and commonly publish the same content to every client, they have, who is in a similar industry.
At See Spot Run your marketing is personal to us. Every client owns their uniquely created, brand specific content. We also monitor and report on analytics and metrics to demonstrate how well the marketing is working and your ROI.