5 Must Have Website Features for Construction Contractors

Your website is a valuable internet marketing tool, but not if it is just a static placeholder. You will fall in love with your website when you see it for all its capabilities as a dynamic marketing machine that will grow your business if you treat it well. When you talk with your web designer, tell them you need these five dynamic elements.

1. WEBSITE PORTFOLIO

A portfolio feature is a section on a website that showcases a collection of work, projects, or products. It is a way for businesses or individuals to display their expertise, creativity, and capabilities to potential clients or customers. The portfolio typically includes images, descriptions, and sometimes case studies or testimonials to demonstrate the quality and diversity of the work. It serves as a powerful tool for attracting new business and building credibility.

2. Streaming Reviews—Ask your internet marketing team to install a review app on your website that funnels your real reviews from Google and other review sites. You’ll always be up to date with your latest and greatest reviews. 

3. Blog – A blog feature allows you or your content marketing partner to regularly publish and share articles, opinions, or information on a particular topic. It is a platform for expressing thoughts, knowledge, or updates related to your business that interest your demographic. Blogs often include text, images, and sometimes multimedia content such as videos or infographics. A blog provides a way to engage with an audience, showcase expertise, improve search engine visibility, and connect with readers through comments and social media sharing.

4. Links to Social MediaIncluding social media links on your website is beneficial because it increases visibility, enhances engagement, builds a community, drives traffic, and improves credibility.

5. Website Form- A website form is essential for several reasons. It allows you to collect information from visitors. Forms also provide a convenient way for visitors to interact with the website, whether signing up for a newsletter, requesting more information, or submitting a review. In addition, website forms can generate leads and gather valuable data for marketing and sales purposes. Overall, website forms help in facilitating communication and engagement with website visitors.