Problem:

Gigs4U expanded their business model. Traditionally they booked live music for public events and venues, however, they noticed a need for live performances at corporate and private events.  To help move them in that direction, we helped them plan, brand and build out their web presence.

Methods: 

• Created a strong online presence capitalizing on the social media habits of the large community of musicians that are involved with Gigs4U
• Evaluated their target market to put more focus on venues, while still reaching out to musicians
• Developed a marketing plan that involved print, trade shows, direct sales
• Created all the marketing materials to support sales
• Led a monthly marketing meeting with the Gigs4U team
• Developed on-going website content to promote through email campaigns and social media
• Branded all major social media resources

Result: 

The identity and branding of Gigs4U continues to grow every day.  This is a business that has long-term goals, including expansion into other regions of the country.