We wanted to expand Salmon Bay Lending’s market share and capture more online views with video. A major goal is to translate their real world branding seamlessly to their online presence.
Salmon Bay has a unique story that we captured during a 2 day video shoot. Other footage we gathered at the shoot will provide content for short educational videos, testimonials, and overview videos. Salmon Bay Community Lending stands out from their competitors and video is the best way to connect to their market and communicate their unique differences.
Outcomes
To build Salmon Bay Community Lending’s brand awareness through a web presence that included an updated website, social media marketing and online videos that promote their services and educates their consumers.
Replace SBCL website with an updated, responsive, freshly branded website with new updated content, fresh design and photography. We also added a fully customizable blogs to add weekly educational content for realtors and house hunters. The new website is fully optimized to host video and generate more traffic through search engines. Other important components include social media integration, intuitive navigation. All our websites are powered by Wordpress with a user friendly backend blog!
We examined which social media, directories and other internet assets would be most beneficial to Salmon Bay’s marketing and claimed and branded them. These directories and social media platforms will be the distribution centers for all their digital marketing and media. A consistent look and feel, across platforms, results in Increased Brand Awareness.
Content! Video is the root to the marketing we do with Salmon Bay. Shoots are scheduled 1 or 2 times a year and produce 6 to 12 months of video content. Our first package of videos we produced for SBCL were educational videos our most recent 2 day shoot focused on customer and colleague testimonials and company overview videos. Each testimonial will be edited to compelling stories that will promote the extraordinary service Clients receive from SBCL.
