Website Visitors Love to put a face to the businesses they engage with online. This is an excellent reason to ensure your website features your employees, especially the staff your customers interact with in the real world. By doing so, you can significantly enhance customer engagement, making your business more relatable and appealing to your audience.

Employee content on your website has many digital marketing benefits for your online presence.

1. Believe it! Highlighting staff on your website improves morale because your team members will enjoy recognition for their accomplishments!  Employees can also highlight their achievements, customer reviews, and personal style.
2. Employee website pages encourage professional social media networking. When employees are allowed to share their work with their social audience, it promotes sharing, which leads to increased brand awareness.
3. Staff content on your website is excellent for informing your online visitors about your team culture!  Sharing in-depth information about your team is welcomed content that builds trust with your online audience.
4. Team pages also encourage your employees to create content for your business that can build rapport with customers. This enables lots of good content, which is excellent for your company’s SEO and web presence.

Here at See Spot Run, we have plenty of ideas to share with you and your team. These ideas will motivate your staff to engage with the content sphere, promoting your business and fostering a trusting relationship with your audience.