I quickly learned that Ed’s Business, Gigs4U, connected local musicians with unique local events and venues. Like the Airport and festivals in PNW.
Ed moved into our building in South Park and took over the office at the end of the hall — the one with the vintage music posters covering every wall. Bumbershoot. The Backstage in Ballard. Summer Nights at the Pier. Decades of Seattle music history, floor-to-ceiling. I knocked on his door one day, the way you do in a small building, when you want to meet your neighbors and maybe do business with them.
Ed didn’t just work in music. He lived in it. Before Gigs4U, he owned the Backstage in Ballard, where live music was the draw, not the background. Artists who played there would go on to become legends, including Kurt Cobain. He was also one of the original founders of Bumbershoot, helping shape the kind of music culture Seattle is known for.
When we met him, his business was growing. He had landed a major work with the Port of Seattle, booking live music at the airport, but he didn’t have a clear way to show people what he was doing. No strong website, no consistent content—nothing that quickly explained his value. We helped him build that. A clear online presence, real content from real gigs, and a way for people to find him, understand him, and trust him.
We’re not here to tell you what to do with your brand. Our role is to build awareness so people will see and choose you.
Early Website Mock-up circa 2013