Soap with Personality
Anne Sylte Bloom started out making soap in her kitchen, but she wasn’t just good at fabulous scents and artisan body soaps. She had a whole brand in her head. The tins, the clever PNW graphics, the humor — all of it felt complete before we ever showed up.
Already Moving
By the time Anne hired us, Seattle Sundries had a real following. Her soaps were selling from New York to Hong Kong, where people especially loved them. She wasn’t exactly sure what the videos should be, so she put that part in our hands.
We had started kicking around some pretty snazzy ideas for social reels and in-the-field shoots. Then every plan that involved being out in the world came to a halt. So we moved the whole operation to Zoom, which was still pretty new to us and took some technical gerrymandering to make work. But the videos found their way.
The conversations opened up fast. Was it the soap? Was it the moment? Was it just the relief of meeting someone new? Whatever it was, people were ready to laugh, tell stories, send photos, and let us into little corners of their lives.
