Dallas Watson runs a full-service flooring company out of Georgetown — our neighbor to the north. Twenty-plus years in business. Installation, refinishing, commercial, and residential. A company that Seattle residents have trusted with their floors for two decades. What he didn’t have was a website that reflected any of that.
The old site had been built by a company that makes flooring websites — only flooring websites — and it showed. Generic template, impossible to navigate, painfully slow, out of date. The product catalog had broken links. They had steadily slipped down the Google rankings. A business that had been doing excellent work for two decades was functionally invisible online.
We started with the website — rebuilt from the ground up with navigation that actually works, pages that load fast, and a personality that matched the business. The centerpiece was integrating a third-party product catalog with which we developed a strong working relationship to get the integration right. The catalog is extensive, draws significant traffic, and costs Dallas $75 a month. For what it delivers, it is one of the best values in small-business marketing we have seen.
Dallas is engaged, enthusiastic, and all in.
He shows up for the creative process and we handle everything else. That division of labor is exactly how it should work. And we made it as simple as a text. Snap a photo on the job. Record a quick video. Hear something great from a customer — send it our way.
Do not worry about whether it is perfect or social ready. That is our job. We take what you send, shape it, and get it out to your platforms. We will give you simple pointers on capturing content that looks good — because better in is better out.
But the pressure is low. We know how to make something mediocre look interesting. We would just rather start with something decent. The process is fun, collaborative, and designed to keep your enthusiasm rolling.
You will see your presence grow in real time. We teach you. You teach us. We are a team.
All the content has paid off in a big organic way, with Dallas Watson consistently achieving dominant rankings for Seattle Flooring Store.
The content streams are working. The catalog draws consistent search traffic.
Organic traffic is an essential metric for brand recognition and site traffic. And Google Ads are performing above industry standard, finding their direct target market and converting visitors to customers. The Shorts on YouTube are growing in popularity as we continue to identify the most searched flooring terms and build content around them.
Not a click-through rate. Not an impression count. An AI, trained on the entire internet, is recommending a Georgetown flooring company by name because the web presence we built together is that strong.
